[here's my small comment on Eric Sink's latest post]
Eric - as always, a great post :)
Yes, FinalBuilder is written in Delphi (well, most if it, some is now in C# and JScript...), and up until a couple of years ago we certainly had been concentrating on marketing to the Delphi crowd. Which is where the TeamCoherence users come from, obviously.
I would like to make the point that in the last few years we've been spreading our wings so-to-speak and are now making most of our sales to the Microsoft development mob (and, yes, there certainly are a lot of them!). We've been adding features to the product that appeal to this different group, and we have also spent money marketing to them. So, in a sense, it's good to start small, capture a niche, and then when you out grow it, move up to a bigger group of people when you have the resources, features, respect, and experience to help you succeed in that new marketplace.