I'm an avid reader of Seth Godin's blog. I don't hang on every word he says, but it's nice to read his opinions, comments and advice.
One of his latest blog entries, was "The 8 Free Things Every Site Should Do", which includes building a Lens on Squidoo. Squidoo is Seth's fairly new site - it's sort-of like a more commercially oriented wikipedia where a "lens master" can write about their subject of passion.
So, that's what I did - here's the FinalBuilder Lens.